Blog

Don’t advertise to millennials, do this instead.

For better or for worse, advertising is at the core of any businesses’ success, politics, and society. Marketing and advertising have the power to change opinions, build…

6 ways your website is driving customers away and how to fix it

Websites are, unarguably, one of the most critical elements of any business. Whether you are in the food, fashion, fitness or any other industry, your website is…

How to get my site on Google’s first page

Ranking higher on Google searches is one of the best ways to increase traffic to your website and get more potential customers through the doors. But, how…

Building your brand vs. Selling products – What to focus on?

Selling your products or services and making a profit is essential, there’s no doubt about it. But, if you think long-term and want your business to go…

How can you truly protect your ideas? NDAs are not the answer.

Everything starts with an idea, right? All the products and services we use daily started with someone’s idea to do something new, different or better. Some companies…

7 reasons why no one visits your website

A successful website brings in potential customers on a daily basis and helps your business thrive. But what if no one is visiting it? Checking the analytics…

5 Most Common Brand Naming Mistakes and how to avoid them

Do you want to set yourself up for success when it comes to building your business? Brand naming, though it’s often overlooked, is one of the most…

Bilingual Social Media Management: Is It Really Necessary?

As a Canadian-based business, how much should you worry about having a bilingual social media management strategy in place? The very idea is enough to put fear into the…

A Beginner’s Guide to Mobile First Design

If you’re not familiar with the concepts of mobile first design, adaptive design or responsive design, you need to read on. Why? Because without it, the very survival of your business…

Why is SEO important for your website?

Everywhere you turn on the web you’ll hear the words “Search Engine Optimization (SEO)” and “Google Ranking”. The connection between a successful online presence and good SEO…