6 ways your website is driving customers away and how to fix it

Websites are, unarguably, one of the most critical elements of any business. Whether you are in the food, fashion, fitness or any other industry, your website is the online face of your company and making a good first impression is vital. But, many sites seem to have gone in the opposite direction and are driving customers away. What a tragedy!

In this blog post, we’ll go through 6 ways your website is driving customers away and help you fix it.

Websites have been around for a while. By now, the advantages of having one are pretty clear, such as:

But, just like having a great website can help your business thrive, having a poor site will drive customers away in a second.

6 ways your website is driving customers away

1. Outdated design

High-quality web design isn’t just about making your website look beautiful. It’s about conveying trust. When a website looks like it was built in 1998, visitors tend to be wary. They might not even understand why they feel suspicious, but it just doesn’t seem right.

With modern and high-quality web design, your website brings credibility to your business.

2. Grammar and spelling mistakes

It goes without saying that grammar and spelling mistakes can put people off. But, it’s important to stress that these mistakes can actually drive customers away from your website and your brand in general. It gives you a bad rep and deems you as not trustworthy.

Running website audits and revisions can help you avoid silly mistakes and make sure you’re putting the right message out for your brand.

3. Not being mobile-friendly

The world is going mobile. Smartphones allow users to have everything they need at their fingertips. Websites are no different. More and more users prefer to navigate on their phones instead of a desktop computer. You should keep that in mind during your web development process. Plus, search engines like Google know how important mobile access is, and they will penalize your ranking for not being mobile-friendly.

4. Illogical or confusing navigation

Something else to work out during the web development is your website’s information architecture. If the navigation is confusing, users end up leaving. Instead, you should have a logical structure in place that gives your visitors clear information and guidance.

5. Low-quality images

As human beings, the visual experience plays a massive role in our lives, whether we are deciding which pastry to go for at the bakery or which company to go for online. When potential customers see low-quality images, it drives them away in search for better ones. They probably don’t realize why the website is off-putting.

6. Intrusive pop-ups

Annoying your visitors is never a good idea. Intrusive pop-ups and email capture lightboxes can get visitors disengaged and provide a bad navigating experience, which they will negatively associate with your brand.

Pop-ups can be particularly frustrating in mobile navigation because it takes over the entire screen and it’s hard to be dismissed. More importantly, Google penalizes websites that have these intrusive interstitials. You can still use pop-ups but make sure they don’t show up right when the user arrives.

Avoiding these mistakes

Your website is the primary point of contact between you and your potential customers. It’s how many people first meet your company, and we all know the importance of a good first impression. Fixing these mistakes and doing other little tweaks can drastically improve your website and the visitors’ response to it.

If you’re not sure how to improve your website and get more visitors, we can help. At Ape Thinker, we can do a website audit to pinpoint what needs to be improved. Then, our web design and development team can take over and deliver an attractive, functional and responsive website.

Published on 2018-11-07