7 reasons why no one visits your website

A successful website brings in potential customers on a daily basis and helps your business thrive. But what if no one is visiting it? Checking the analytics of your site and seeing zero visitors can be devastating. In this blog post, we’ll talk about possible reasons why your website isn’t getting any visitors and actionable tips on how to change that.

1. No content

Having a beautiful website that presents your products or services won’t cut it. People need more. Your site must deliver value, which usually comes in the form of information or entertainment. Creating blog posts, videos or a podcast, are highly-effective ways to bring value to your audience, especially if you manage to do it on a consistent basis. Not only it will help you get visitors, but also get them to come back for more.

2. Poor design

Though many people take it for granted, the design of your website can make or break it. If your site looks old or is poorly designed, users won’t stick around, and over time, no one will come. They probably won’t even know why they were so put off by your site.

When you have a well-designed webpage, visitors will likely stay longer, explore your content and perceive your brand as trustworthy and credible.

3. Not mobile friendly

Going further into web development, a reason why people aren’t visiting your website could be as simple as not having a mobile-friendly site. Which means you don’t show up on searches and people can’t find you.

Google has a tool where you can test your website and see if it’s deemed as mobile-friendly or not. Just insert your URL and hit “Run Test.”

4. Not indexed by search engines

A lot of times, websites don’t get visits simply because no one can find the site. Your website needs to be indexed by search engines, so they know it exists and will display it on relevant searches. Search pages are a competitive space. You need to take this further and think about on-page and off-page search engine optimization (SEO).

5. No backlinks

Having links spread around the internet that send users back to your site is vital to increase your audience. When credible websites link back to you, search engines understand that your site is also well-regarded. So, the more backlinks you get, the more you improve your position on searches and the more visitors you get.

Backlinks can happen through partnerships, being a guest writer, interviews, or creating the kind of content that people share and refer to on their posts. Without any backlinks, getting visitors to your site is much harder.

6. No social media activity

Building an audience on social media can help you boost the visits to your website. It’s a great and organic way to spread the word about your content and drive more people to it. Besides, delivering value and high-quality content might get your followers to share it, and more people will visit your website.

Social media can also be a great place to run small ads about your website. These ads can help you get the word out, and once people start sharing, you’ll grow exponentially. It might take some time to build the momentum, but it will be worth it.

7. Give it some time

Though it seems that everything just goes viral nowadays, that’s not how this really works. Maybe with a cat video here and there, but overall that’s not how it goes. Your website needs some time. Being consistent on your content creation, applying SEO practices and having a well-designed site will help you get there.

Which of these points would be most challenging for you to improve upon? We know it can be overwhelming dealing with design, SEO, content and social media, on top of running your business and your team. Ape Thinker is here to help. Learn more about our services here.

Published on 2018-07-04