How to get my site on Google’s first page

Ranking higher on Google searches is one of the best ways to increase traffic to your website and get more potential customers through the doors. But, how can you get your website on Google’s first page? Or even just get a better ranking?

Before we get into it, let’s get something clear. Improving your website’s ranking on search engines is a slow process. With tips from Google and efficient SEO practices, you can get there, but it will take time.

If you found a company online that says they can put your website on the first page, as tempting as it sounds, run the opposite direction. Here’s what Google has to say:

“If they guarantee you that their changes will give you first place in search results, find someone else.” – Google Support

Google on improving your ranking

According to Google, before even considering SEO, there are three things you can do to get a good rep with the search engine and hopefully build up to a good position.

What’s SEO and how can it help you?

SEO stands for search engine optimization, and if it isn’t part of your marketing or web development strategy yet, it should be. When you improve your website’s SEO, you will:

It may sound like a tall order, but when SEO is done right, you reap all the benefits.

SEO Tips to get better ranking on Google

Though SEO can’t guarantee you first place, it can certainly help you get there. It’s important to keep in mind that results won’t come overnight. But every tweak or adjustment you make to your SEO strategy will help you slowly improve your position on search engines.

Here are a few tips to help your website get better ranking on Google.

#1 Content comes first

Look, the search engines are smart. Long gone are the days that writing the keyword a bunch of times would get you a better ranking. You still need keywords, but you should focus on your content and write it for humans, not search engine crawlers.

#2 Links, links, links

Add internal links to highlight your content. Also, add a few external links to high-authority pages. It will bring more value to your content and helps you build trust with readers.

#3 Use social media to build authority

Share your content on social media to reach a wider audience if the content gets shared, even better. Social media content can show up on searches too.

#4 Create content regularly

New content shows the search engines that your website is constantly updated. Having a content strategy can help you plan your content and get more visitors.

#5 Update older content

The existing content, you’ve worked so hard to add, plays a massive role in your ranking. SEO takes time, so older pages have a good chance to land higher on rankings. You can update a previous content with new internal links, for example, to try and drive more traffic there.

When it comes to SEO, there’s a lot to cover and getting to the first page might take you a while but you can improve your position.

If you don’t know where to start, the first step is to get a site audit to discover what needs to be improved and what’s working for you. At Ape Thinker, we can audit your site and help you implement effective and ethical SEO practices. Learn more about it here.

Published on 2018-10-03