Why is SEO important for your website?

Everywhere you turn on the web you’ll hear the words “Search Engine Optimization (SEO)” and “Google Ranking”. The connection between a successful online presence and good SEO are intertwined tighter than your elementary school jump rope.

If you’re new to website ownership, you likely feel overwhelmed by these terms, and ultimately have no idea how they affect your business.

Let’s take a closer look at how SEO affects your ranking on the web, why that’s important to you as a business owner, and how can you can create an action plan that produces real results.

How SEO Affects Ranking

Search engines like Google are constantly updating the way they rank websites. Yet, two fundamental facets continue to be the basis of SEO ranking: Onsite SEO and Offsite SEO.

While an in-depth explanation of those two facets is better left for another time, what we will tell you is onsite SEO relates to the content, coding, images etc. on your website. Offsite SEO relates to your Social Media pages, high quality links and the like.

Why is SEO Important?

Targeting specific keywords, using top-of-the-line website infrastructure, and creating fresh content gives search engines a reason to ‘crawl’ your website and rank you among your competitors. Without a proper SEO action plan, you’ll fall to the bottom of search results when customers look for products or services similar to what you’re offering.

Ultimately, you want to rank first in Google search results, and there is no way you can do that without a solid, consistent and well-thought out SEO plan.

How to Get Started

The first step to get noticed by your audience, and the search engines, is to see where you stand. Analyzing your current standing provides a foundation to build on. An SEO report is the number one way to get that critical information.

If you want to build a website that ranks well in Google, figure out where you’re at with our powerful SEO report and action plan. This comprehensive combination gives you the tools you need to create a website that gets noticed in all the right ways. Get yours today!

Published on 2018-03-07